American Radiator Company Antique Advertising Sign Plaque
Lovely Maiden Surrounded by Beasts and Cherub
wonderful high relief cast iron piece
fabulously designed and detailed throughout
please view all pictures to appreciate the piece
exhibits wear associated with age and use
measures approximately 19" long by 15 1/4" tall
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available for private inspection by appointment
some additional information on the piece and the Ameican Radiator Company -- remarkably ornate and intricately designed cast iron corporate gift plaque distributed by the american radiator company. the late 19th century figural hanging wall plaque features several design elements originally used on their widely popular "cherub" pattern residential and commerical radiators. the figural motifs include dragon and lion heads, cherubs and a lovely maiden with raised arms in the central recessed region of the plaque. the american radiator company was founded by american industrialist john bartlett pierce. his first business enterprise was a store in buffalo, new york. recognizing the potential of steam/boiler heat in the northern united states, he established the pierce steam heating company, which manufactured and sold steel boilers and cast iron radiators. in 1892 he merged independent manufacturers to form the american radiator company, of which he was vice president. by the early 1920's, american radiator heating and cooling equipment had gained widespread popularity, both in commercial as well as residential applications. between 1923-24, the company built a new corporate headquarters in manhattan, located at 40 w. 40th street. the 36 story gothic art deco building was designed by architects raymond hood and andre fouilhoux. the structural form is based on eliel saarinen's unbuilt competition entry for chicago tribune building. the 36-story building had one of the first set-back pyramidal silhouettes in the city, and another influenced by saarinen's entry on the chicago tribune competition. the program for the building called for a relatively small structure, and to give the structure an enhanced appearance of a tower, hood set the building back from the neighboring buildings. the black brickwork on the facade was chosen to lessen the visual contrast between the walls and the windows and thus give the tower an effect of solidity and massiveness. the gothic-style pinnacles and the terra-cotta friezes on the edges of the setbacks are coated with gold. the base is clad in bronze plating and black granite. there are carved allegories, symbolizing the transformation of matter into energy, quite appropriate for a heater company. the entrance lobby is decorated with black marble and mirrors. in accordance with the line of manufacture of the builder, the building was designed with a display hall for american radiator's heater products.
please view all pictures for more information and to judge condition for yourself. wear and tear with age and use. wear and loss to finish, wear to piece noted. please ask all questions before end of auction. available for private inspection. payment due within 48 hours of auctions end. International Buyers - Please Note: Import duties, taxes, and charges are not included in the item price or shipping cost. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding or buying. International buyers please note: we will get your item packaged and shipped quickly but can not control overseas shipping times and customs clearances, we find eBays estimated times for overseas shipping to be off and please do not hold us to them as they are not our estimated time. please feel free to contact us for a better estimated time to your country. please feel free to contact us with any pertinent questions pertaining to the item. please refrain from bidding if you do not agree with our terms. follow us and add us to your favorite sellers, we are always adding new items in our store. thank you for looking -bst-
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